Bottld Up is a drink made in response to the Born Ugly Ugly ducklings design studio competition brief, challenging students to create and brand a hypothetical product based off something that we take for granted, such as air. In this case I created a drink that sells crying as a product- a quick solution to a surreal world where men particularly are so emotionally suppressed they will casually drink a crying drink in order to reap the physical benefits and to unblock a previously unreachable emotion.