For the D&AD brief I chose the company Hellmann’s, that tasked us with making Hellmann’s ‘The G.O.A.T’ (greatest of all time) again. I decided to take a comically on the nose approach by replicating Hellmann’s labels to create a line of illustrated Goat Friends edition mayo .This branding project shows how a passion for illustration can merge well with a passion for branding and graphic design. This is a competition brief and is not official Hellmans work.