This university brief (not official LCM logos) tasked us with creating a Leeds City Museum logo and three system logos. The aim here was to create a logo that represents the sight within the museum experience. There’s lots to see here, as my survey from this project showed people largely value having a variety of exhibitions.

This design motif is echoed through all of the system logos, representing a leaf for the Life on Earth gallery, a fan for Voices of Asia gallery and pyramids for the Ancient Worlds gallery.